INFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW Souza de Oliveira, Mayara Oliveira Nunes, Sophia Gabrielle Yanez, Thaís Freitas, Prof. Me. Eder Influencer marketing TikTok Source credibility Content value Purchase intention Introduction: TikTok Shop brings content, social interaction and purchase into a single flow, a setting in which impulse buying calls for specific examination. Objective: to analyze the relationships among social influence, commercial stimuli, purchase convenience and impulse buying on short-video and live-streaming platforms. Methods: two-phase integrative review, with an initial exploratory search and a documented PubMed search on October 28, 2026 (58 records; 22 included), yielding 34 works analyzed through thematic synthesis in the S-O-R model and an evidence map. Results: social influence and commercial stimuli are consistently associated with impulse buying, usually through arousal, pleasure and perceived value, with context-dependent exceptions; convenience has moderate, indirect support, and only two studies address TikTok. Conclusion: the evidence indicates associations, not causality, and lacks studies with Brazilian consumers. Oxton Education 2026-11-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Review article https://oriregistry.org/10001/2026.0003 Oxton Science Journal; v. 2 n. 1 (2026); 62-71 3086-0881 en https://oxtonscience.com/article/11/ info:eu-repo/semantics/restrictedAccess https://creativecommons.org/licenses/by/4.0/