{
    "identifier": "ORI:10001/2026.0003",
    "previous_identifiers": [],
    "url": "https://oriregistry.org/10001/2026.0003",
    "notice": "ORI is an institutional identifier of Oxton. It is not a DOI.",
    "journal": {
        "title": "Oxton Science Journal",
        "abbreviation": "OSJ",
        "issn_electronic": "3086-0881",
        "issn_print": null,
        "homepage_url": "https://oxtonscience.com/",
        "publisher": "Oxton Education"
    },
    "files": [],
    "status": "published",
    "status_reason": null,
    "status_changed_at": "2026-11-09 16:38:53",
    "version": 6,
    "publication_year": 2026,
    "doi": null,
    "publication_type": "review-article",
    "language": "en",
    "title": "INFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW",
    "subtitle": null,
    "translated_titles": [],
    "abstract": "Introduction: TikTok Shop brings content, social interaction and purchase into a single flow, a setting in which impulse buying calls for specific examination. Objective: to analyze the relationships among social influence, commercial stimuli, purchase convenience and impulse buying on short-video and live-streaming platforms. Methods: two-phase integrative review, with an initial exploratory search and a documented PubMed search on October 28, 2026 (58 records; 22 included), yielding 34 works analyzed through thematic synthesis in the S-O-R model and an evidence map. Results: social influence and commercial stimuli are consistently associated with impulse buying, usually through arousal, pleasure and perceived value, with context-dependent exceptions; convenience has moderate, indirect support, and only two studies address TikTok. Conclusion: the evidence indicates associations, not causality, and lacks studies with Brazilian consumers.",
    "translated_abstracts": [],
    "keywords": [
        {
            "lang": "en",
            "keyword": "Influencer marketing"
        },
        {
            "lang": "en",
            "keyword": "TikTok"
        },
        {
            "lang": "en",
            "keyword": "Source credibility"
        },
        {
            "lang": "en",
            "keyword": "Content value"
        },
        {
            "lang": "en",
            "keyword": "Purchase intention"
        }
    ],
    "contributors": [
        {
            "given_names": "Mayara",
            "family_name": "Souza de Oliveira",
            "orcid": null,
            "ori_id": null,
            "role": "author",
            "corresponding": false,
            "credit_roles": [
                "conceptualization",
                "data-curation",
                "formal-analysis",
                "investigation",
                "validation",
                "writing-original-draft"
            ],
            "affiliations": [
                {
                    "name": "Universidade Paulista",
                    "ror": null
                }
            ]
        },
        {
            "given_names": "Sophia",
            "family_name": "Oliveira Nunes",
            "orcid": null,
            "ori_id": null,
            "role": "author",
            "corresponding": false,
            "credit_roles": [
                "conceptualization",
                "data-curation",
                "formal-analysis",
                "investigation",
                "methodology",
                "writing-original-draft"
            ],
            "affiliations": [
                {
                    "name": "Universidade Paulista",
                    "ror": null
                }
            ]
        },
        {
            "given_names": "Thaís",
            "family_name": "Gabrielle Yanez",
            "orcid": null,
            "ori_id": null,
            "role": "author",
            "corresponding": false,
            "credit_roles": [
                "conceptualization",
                "data-curation",
                "formal-analysis",
                "methodology",
                "validation",
                "writing-original-draft"
            ],
            "affiliations": [
                {
                    "name": "Universidade Paulista",
                    "ror": null
                }
            ]
        },
        {
            "given_names": "Prof. Me. Eder",
            "family_name": "Freitas",
            "orcid": "0009-0000-7048-0175",
            "ori_id": "6380-4182-7929-5426",
            "role": "author",
            "corresponding": true,
            "credit_roles": [
                "data-curation",
                "methodology",
                "supervision",
                "validation",
                "visualization",
                "writing-review-editing"
            ],
            "affiliations": [
                {
                    "name": "Universidade Paulista",
                    "ror": null
                }
            ]
        }
    ],
    "volume": "2",
    "issue": "1",
    "first_page": "62",
    "last_page": "71",
    "elocation_id": null,
    "received_date": "2026-10-30",
    "accepted_date": "2026-11-03",
    "published_date": "2026-11-10",
    "license_code": "CC-BY-4.0",
    "license_url": "https://creativecommons.org/licenses/by/4.0/",
    "article_url": "https://oxtonscience.com/article/11/",
    "fulltext_url": "https://oxtonscience.com/article/11/download/9/",
    "funding": [],
    "conflicts_of_interest": null,
    "external_ids": [],
    "references": [
        {
            "citation": "Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.",
            "doi": null,
            "url": null
        },
        {
            "citation": "Ao, L., Bansal, R., Pruthi, N., & Khaskheli, M. B. (2023). Impact of social media influencers on customer engagement and purchase intention: A meta-analysis. Sustainability, 15(3), 2744. https://doi.org/10.3390/su15032744",
            "doi": null,
            "url": null
        },
        {
            "citation": "Barari, M., Eisend, M., & Jain, S. P. (2026). A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation. Journal of the Academy of Marketing Science, 54(1), 28–48. https://doi.org/10.1007/s11747-025-01107-3",
            "doi": null,
            "url": null
        },
        {
            "citation": "Barta, S., Belanche, D., Fernández, A., & Flavián, M. (2023). Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience. Journal of Retailing and Consumer Services, 70, 103149. https://doi.org/10.1016/j.jretconser.2022.103149",
            "doi": null,
            "url": null
        },
        {
            "citation": "Belanche, D., Casaló, L. V., Flavián, M., & Ibáñez-Sánchez, S. (2021). Understanding influencer marketing: The role of congruence between influencers, products and consumers. Journal of Business Research, 132, 186–195. https://doi.org/10.1016/j.jbusres.2021.03.067",
            "doi": null,
            "url": null
        },
        {
            "citation": "Bhandari, A., & Bimo, S. (2022). Why’s everyone on TikTok now? The algorithmized self and the future of self-making on social media. Social Media + Society, 8(1), 20563051221086241. https://doi.org/10.1177/20563051221086241",
            "doi": null,
            "url": null
        },
        {
            "citation": "Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4), 469–479. https://doi.org/10.1016/j.bushor.2020.03.003",
            "doi": null,
            "url": null
        },
        {
            "citation": "DataReportal. (2024). Digital 2024: Brazil. https://datareportal.com/reports/digital-2024-brazil",
            "doi": null,
            "url": null
        },
        {
            "citation": "Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of Marketing Research, 28(3), 307–319.",
            "doi": null,
            "url": null
        },
        {
            "citation": "Ducoffe, R. H. (1996). Advertising value and advertising on the web. Journal of Advertising Research, 36(5), 21–35.",
            "doi": null,
            "url": null
        },
        {
            "citation": "Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Addison-Wesley.",
            "doi": null,
            "url": null
        },
        {
            "citation": "Haenlein, M., Anadol, E., Farnsworth, T., Hugo, H., Hunichen, J., & Welte, D. (2020). Navigating the new era of influencer marketing: How to be successful on Instagram, TikTok, & Co.. California Management Review, 63(1), 5–25. https://doi.org/10.1177/0008125620958166",
            "doi": null,
            "url": null
        },
        {
            "citation": "Hudders, L., De Jans, S., & De Veirman, M. (2021). The commercialization of social media stars: A literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 40(3), 327–375. https://doi.org/10.1080/02650487.2020.1836925",
            "doi": null,
            "url": null
        },
        {
            "citation": "Kim, D. Y., & Kim, H.-Y. (2021). Trust me, trust me not: A nuanced view of influencer marketing on social media. Journal of Business Research, 134, 223–232. https://doi.org/10.1016/j.jbusres.2021.05.024",
            "doi": null,
            "url": null
        },
        {
            "citation": "Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Tecnologia para a humanidade [Marketing 5.0: Technology for humanity]. Sextante.",
            "doi": null,
            "url": null
        },
        {
            "citation": "Limayem, M., Hirt, S. G., & Cheung, C. M. K. (2007). How habit limits the predictive power of intention: The case of information systems continuance. MIS Quarterly, 31(4), 705–737.",
            "doi": null,
            "url": null
        },
        {
            "citation": "Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501",
            "doi": null,
            "url": null
        },
        {
            "citation": "Montag, C., Yang, H., & Elhai, J. D. (2021). On the psychology of TikTok use: A first glimpse from empirical findings. Frontiers in Public Health, 9, 641673. https://doi.org/10.3389/fpubh.2021.641673",
            "doi": null,
            "url": null
        },
        {
            "citation": "Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), 39–52.",
            "doi": null,
            "url": null
        },
        {
            "citation": "Pan, M., Blut, M., Ghiassaleh, A., & Lee, Z. W. Y. (2025). Influencer marketing effectiveness: A meta-analytic review. Journal of the Academy of Marketing Science, 53(1), 52–78. https://doi.org/10.1007/s11747-024-01052-7",
            "doi": null,
            "url": null
        },
        {
            "citation": "Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039",
            "doi": null,
            "url": null
        },
        {
            "citation": "Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53–66.",
            "doi": null,
            "url": null
        },
        {
            "citation": "TikTok. (2020, June 18). How TikTok recommends videos #ForYou. TikTok Newsroom. https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you",
            "doi": null,
            "url": null
        },
        {
            "citation": "Torraco, R. J. (2005). Writing integrative literature reviews: Guidelines and examples. Human Resource Development Review, 4(3), 356–367. https://doi.org/10.1177/1534484305278283",
            "doi": null,
            "url": null
        },
        {
            "citation": "Verplanken, B., & Orbell, S. (2003). Reflections on past behavior: A self-report index of habit strength. Journal of Applied Social Psychology, 33(6), 1313–1330.",
            "doi": null,
            "url": null
        },
        {
            "citation": "Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617–644. https://doi.org/10.1111/ijcs.12647",
            "doi": null,
            "url": null
        },
        {
            "citation": "Wang, Y. (2020). Humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent, an example of TikTok (DouYin). Computers in Human Behavior, 110, 106373. https://doi.org/10.1016/j.chb.2020.106373",
            "doi": null,
            "url": null
        },
        {
            "citation": "Whittemore, R., & Knafl, K. (2005). The integrative review: Updated methodology. Journal of Advanced Nursing, 52(5), 546–553. https://doi.org/10.1111/j.1365-2648.2005.03621.x",
            "doi": null,
            "url": null
        }
    ],
    "relations": [],
    "created_at": "2026-11-08 13:38:05",
    "updated_at": "2026-11-09 16:38:53"
}