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ORI:10001/2026.0003 Published

INFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW

Mayara Souza de Oliveira1, Sophia Oliveira Nunes1, Thaís Gabrielle Yanez1, Prof. Me. Eder Freitas1

  1. 1Universidade Paulista

Oxton Science JournalOxton Education

Published
10 Nov 2026
Volume and issue
Vol. 2, n. 1
Pages
62–71
Language
English
Type
Review article
License
CC BY 4.0
Access article View in journal Cite

Abstract

Introduction: TikTok Shop brings content, social interaction and purchase into a single flow, a setting in which impulse buying calls for specific examination. Objective: to analyze the relationships among social influence, commercial stimuli, purchase convenience and impulse buying on short-video and live-streaming platforms. Methods: two-phase integrative review, with an initial exploratory search and a documented PubMed search on October 28, 2026 (58 records; 22 included), yielding 34 works analyzed through thematic synthesis in the S-O-R model and an evidence map. Results: social influence and commercial stimuli are consistently associated with impulse buying, usually through arousal, pleasure and perceived value, with context-dependent exceptions; convenience has moderate, indirect support, and only two studies address TikTok. Conclusion: the evidence indicates associations, not causality, and lacks studies with Brazilian consumers.

Keywords

Influencer marketingTikTokSource credibilityContent valuePurchase intention

Bibliographic metadata

TitleINFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW
AuthorsMayara Souza de Oliveira; Sophia Oliveira Nunes; Thaís Gabrielle Yanez; Prof. Me. Eder Freitas
Affiliations
  1. Universidade Paulista
JournalOxton Science Journal
Publication date10 Nov 2026
Received30 Oct 2026
Accepted3 Nov 2026
Volume and issueVol. 2, n. 1
Pages62–71
LanguageEnglish
Document typeReview article
PublisherOxton Education
ISSN3086-0881 (online)
Subject areasBusiness; Management; Economics

How to cite

ABNT

OLIVEIRA, M. S.; NUNES, S. O.; YANEZ, T. G.; FREITAS, P. M. E. INFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW. Oxton Science Journal, v. 2, n. 1, p. 62-71, 2026. Available at: https://oriregistry.org/10001/2026.0003.

APA

Oliveira, M. S., Nunes, S. O., Yanez, T. G., & Freitas, P. M. E. (2026). INFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW. Oxton Science Journal, 2(1), 62–71. https://oriregistry.org/10001/2026.0003

Vancouver

Oliveira MS, Nunes SO, Yanez TG, Freitas PME. INFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW. OSJ. 2026;2(1):62-71. Available from: https://oriregistry.org/10001/2026.0003

BibTeX

@article{oliveira202620260003,
  title = {INFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW},
  author = {Oliveira, Mayara Souza de and Nunes, Sophia Oliveira and Yanez, Thaís Gabrielle and Freitas, Prof. Me. Eder},
  journal = {Oxton Science Journal},
  year = {2026},
  volume = {2},
  number = {1},
  pages = {62--71},
  issn = {3086-0881},
  url = {https://oriregistry.org/10001/2026.0003},
  note = {ORI: ORI:10001/2026.0003}
}

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Record history

  1. Record created 8 Nov 2026, 13:38
  2. Status changed 8 Nov 2026, 13:38 draft → reserved
  3. Metadata updated 9 Nov 2026, 01:32 Fields: article url
  4. Metadata updated 9 Nov 2026, 16:33 Fields: volume, issue, first page, last page
  5. Metadata updated 9 Nov 2026, 16:38 Fields: published date, fulltext url
  6. Status changed 9 Nov 2026, 16:38 reserved → published

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