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ORI-QQ0HZN0BTFEA Published

ENDOMARKETING IN THE ORGANIC PRODUCTS INDUSTRY

Graziela Oste Graziano Cremonezi

Zoom Business Review20 out 2022Vol. 1, n. 2, 44–59Portuguese

Research article CC BY-NC 4.0

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Abstract

This study sought to investigate the applicability of the use, in the agribusiness, of the marketing tool relationship in the Endomarketing programs (aimed at the internal public, the collaborators). Twelve companies were investigated in this research, thus it's a convenience sample. It can be concluded that the objectives of the Endomarketing Programs are aimed at promoting the well-being, seeking commitment, training, and guide the employees. The greatest benefits offered by the Endomarketing Programs, as pointed out by the companies, are that they stimulate the participation of all employees of the organization; they improve the attitudes and behaviors of the employees related to employment; they create and promote ideas in the organizations aimed at good customer service; they contribute to the improvement of productivity rates; they facilitate recruitment and selection; and they include career plans as motivation instruments. This study represents the assumption of Relationship Marketing in 50% of the companies contacted once the investigation at the points of sale allowed the verification of 24 companies.

Keywords

EndomarketingRelationship MarketingOrganic Products

Bibliographic metadata

TitleENDOMARKETING IN THE ORGANIC PRODUCTS INDUSTRY
AuthorsGraziela Oste Graziano Cremonezi
JournalZoom Business Review
Publication date20 out 2022
Volume and issueVol. 1, n. 2
Pages44–59
LanguagePortuguese
Document typeResearch article
PublisherZambon Educacional
ISSN2764-5142 (online)
Subject areasBusiness; Management; Economics.

How to cite

ABNT

CREMONEZI, G. O. G. ENDOMARKETING IN THE ORGANIC PRODUCTS INDUSTRY. Zoom Business Review, v. 1, n. 2, p. 44-59, 2022. Disponível em: https://oriregistry.org/ORI-QQ0HZN0BTFEA.

APA

Cremonezi, G. O. G. (2022). ENDOMARKETING IN THE ORGANIC PRODUCTS INDUSTRY. Zoom Business Review, 1(2), 44–59. https://oriregistry.org/ORI-QQ0HZN0BTFEA

Vancouver

Cremonezi GOG. ENDOMARKETING IN THE ORGANIC PRODUCTS INDUSTRY. ZBR. 2022;1(2):44-59. Available from: https://oriregistry.org/ORI-QQ0HZN0BTFEA

BibTeX

@article{cremonezi2022hzn0btfea,
  title = {ENDOMARKETING IN THE ORGANIC PRODUCTS INDUSTRY},
  author = {Cremonezi, Graziela Oste Graziano},
  journal = {Zoom Business Review},
  year = {2022},
  volume = {1},
  number = {2},
  pages = {44--59},
  issn = {2764-5142},
  url = {https://oriregistry.org/ORI-QQ0HZN0BTFEA},
  note = {ORI: ORI-QQ0HZN0BTFEA}
}

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Record history

  1. Record created 12 Oct 2026, 23:35
  2. Status changed 12 Oct 2026, 23:35 draft → published
  3. Metadata updated 13 Oct 2026, 01:05 Fields: external ids
  4. file_added 13 Oct 2026, 01:16