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Keyword: Relationship Marketing ×Area: Management ×

1. ORI-QQ0HZN0BTFEA Research article 2022 Open access

   ENDOMARKETING IN THE ORGANIC PRODUCTS INDUSTRY

   Graziela Oste Graziano Cremonezi

   Zoom Business Review · v. 1, n. 2, p. 44–59

   This study sought to investigate the applicability of the use, in the agribusiness, of the marketing tool relationship in the Endomarketing programs (aimed at the internal public, the collaborators). Twelve companies were investigated in this research, thus it's a convenience sample. It can be concluded that the objectives of the Endomarketing Programs are aimed at…

   EndomarketingRelationship MarketingOrganic Products

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   Identifier

   ORI-QQ0HZN0BTFEA

   Published

   outubro 20, 2022

   Journal

   Zoom Business Review · ISSN 2764-5142

   Language

   Portuguese

   License

   CC-BY-NC-4.0

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