Publications

Keyword: Marketing ×Year: 2022 ×

1. ORI:10002/2026.0023 Research article 2022 Open access

   ENDOMARKETING IN THE ORGANIC PRODUCTS INDUSTRY

   Graziela Oste Graziano Cremonezi

   Zoom Business Review · v. 1, n. 2, p. 44–59

   This study sought to investigate the applicability of the use, in the agribusiness, of the marketing tool relationship in the Endomarketing programs (aimed at the internal public, the collaborators). Twelve companies were investigated in this research, thus it's a convenience sample. It can be concluded that the objectives of the Endomarketing Programs are aimed at…

   EndomarketingRelationship MarketingOrganic Products

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   Identifier

   ORI:10002/2026.0023

   Published

   outubro 20, 2022

   Journal

   Zoom Business Review · ISSN 2764-5142

   Language

   Portuguese

   License

   CC-BY-NC-4.0

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2. ORI:10002/2026.0011 Research article 2022 Open access

   COMPREENDENDO A ESCOLA DO COMPORTAMENTO DO CONSUMIDOR

   Marcelo Socorro Zambon

   Zoom Business Review · v. 1, n. 2, p. 23–43

   Este estudo aborda uma das mais importantes Escolas de Pensamento do Marketing (EPM), a Escola do Comportamento do Consumidor (ECC), que, como parte de um grupo de ‘escolas’ que explicam o desenvolvimento do próprio Marketing, e do potencial científico dele, essa escola estuda o comportamento do consumidor de bens, que, naturalmente, é um dos mais…

   EscolaComportamentoConsumidorMarketing

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   Metadata

   Identifier

   ORI:10002/2026.0011

   Published

   outubro 20, 2022

   Journal

   Zoom Business Review · ISSN 2764-5142

   Language

   Portuguese

   License

   CC-BY-NC-4.0

   Full text

   indexed

   Cite

   Citation stylesBibTeXRISCSL-JSONJSONJSON-LDDublin Core

   Share

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