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ORI-QQ0HZN0BTFEA
Research article
2022 Open access
Oste Graziano Cremonezi, G. Zoom Business Review, v. 1, n. 2, p. 44–59
This study sought to investigate the applicability of the use, in the agribusiness, of the marketing tool relationship in the Endomarketing programs (aimed at the internal public, the collaborators). Twelve companies were investigated in this research, thus it's a convenience sample. It can be concluded…
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ORI-TG77WK1NRBXC
Research article
2024 Open access
Socorro Zambon, M.; Lúcia de Menezes, A.; Leticia Nogueira Da Silva, B.; Joviniano Silva, J.; et al. Zoom Business Review, v. 3, n. 1, p. 1–15
Companies are in constant technological transformation, aiming at the search for innovation as well as changes in their customer service processes. The automotive sector has undergone major changes adapting to the new scenario in which the consumer is increasingly demanding, therefore, the major automakers are…